BC’s musical talent exceeds the level of infrastructure and industry available. The local music scene has history. It has grit. It has something to say—ARC is here to support and radiate those voices.
The Clinic is a 2-day training intensive where participants will attend business-focused workshops on revenue streams, branding and building a business plan, followed by assignments for continued learning.
Over the course of 5 days, artists will attend a retreat that offers one-on-one and group mentorship sessions with world-class industry leaders, with a focus on all the creative components that go into growing and sustaining an audience and brand, including writing, recording, live production, vocal training, mental health and more.
Following The Clinic and The Retreat, artists will perform in front of local audiences, industry and international delegates, where they will apply their learnings and showcase material developed during the program.